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Pound Paws was founded by Brittany Bloomer. Brittany has been involved in animal welfare since the age of 14. As a teenager, she was an active speaker for animal welfare, and a volunteer at animal rescue shelters and events. At the age of 16 she was the NSW Companion Animal Ambassador for Australian Teens Against Animal Cruelty. Years later, in April 2014, Brittany founded Pound Paws and registered its name. Then in December 2015, Pound Paws became an incorporated association and registered as a charity.
From her days of being a volunteer, Brittany believed that many rescues and pounds were hidden from the public eye, and there was a need to increase public awareness about animals available for adoption from rescues and pounds. Pound Paws was formed as a desperate attempt to help re-home animals that find themselves on death row each year. It is believed that a devastating 250,000 healthy and treatable dogs and cats are put down each year. This is impacted by oversupply from backyard breeders, and puppy mills.
From its outset, Pound Paws has been pioneering in its use of modern social media tools to display animals available for adoption by providing links for potential pet owners with rescues and pounds across Australia. Facebook, Instagram and YouTube have been key drivers for Pound Paws. In addition, its website is an online search engine which allows potential owners to search for pets by breed, age, lifestyle or size. Pound Paws also hosts adoption events, to not only raise awareness about the importance of choosing to adopt instead of shop, but to help rescues with re-homing their pets.
Since it was formed, Pound Paws has posted details of thousands of animals available for adoption from different rescues and pounds, and helped these animals find homes. Pound Paws currently has over 20,000 followers on social media, most of whom would probably not otherwise have been introduced to the animals posted.
Pound Paws Inc is not a pound or rescue, and is not legally connected or related to any pound or rescue. Rather, Pound Paws seeks to assist pounds and rescue groups by providing free exposure, and in most cases, helps create a greater level of sophistication to their social media/online profile.
Pound Paws is not only focused on re-homing animals, but educating the public about death row and the importance of choosing to adopt. It is our mission to encourage the potential pet owners to adopt instead of shop, and break the stereotype that pounds are full of ‘reject’ pets.
Pound Paws has focused mainly on cats and dogs, however, its services also extend to other animal such as rabbits, horses, pigs, and goats.
Brittany personally funded the setup of Pound Paws, and has devoted countless hours of her time to its operations. She continues to run Pound Paws as her passion. However, it became clear that the work load and cost of operating Pound Paws were increasing, and for Pound Paws to continue to grow it would need assistance with funding. As a result, it was registered as a charity.
As part of the process of becoming a charity, Pound Paws has evolved and Brittany has surrounded herself with number of specialist advisors and a mature and experienced board who all provide their services at no charge to Pound Paws. The Pound Paws board includes directors with expertise in: accounting, finance, law, charity work, and other aspects of business.
What we do
The following key activities are currently performed by Pound Paws:
1. Facebook, Instagram, and YouTube. Daily entries and maintenance.
2. Website design and ongoing maintenance.
3. Visiting pounds to take photos, make videos, and create an online profile for the Pound Paws directory; all services provided for no charge.
4. Communication with pounds.
5. Communication with potential pet owners.
6. Assistance with rescue and adoption enquires.
7. Viral campaigns to help raise awareness.
8. Organisation and hosting of events to raise awareness and help rehome pound and rescue animals. These events also provide an opportunity for attending pounds and rescues to raise funds.
9. Other collaborations with pounds and rescues, such as helping them find volunteers.
10. General PR online/print/television to promote awareness of pounds and rescues, and Pound Paws.
11. Fund raising.
Why support us?
The day to day activities of Pound Paws could consume a virtually endless amount of time. To date, this time has been limited to what can performed by Brittany. Events are also run by Brittany with help from other unpaid volunteers. Brittany continues to provide her time without being remunerated, and has continued to personally fund the other operating costs to the extent that external funding has not been able to cover this. Aside from time spent, operating costs include: maintenance of the website, tools to support the online profiles and social media (eg camera, video, and IT equipment), information technology and communication costs, promotional materials, costs associated with holding events, and other sundry costs.
Pound Paws has always provided its services to pounds and the public/potential pet owners for no charge. Furthermore, Pound Paws at this stage is only able to help a small fraction of the animals available for adoption. Pound Paws has aspirations to expand its current activities and potentially move into new ones that are compatible with its existing services. It is clear that for Pound Paws to operate at its full potential, it needs to employ remunerated resources to perform the required activities. And, the other operating costs also need to be paid for.
Since Pound Paws registered as a charity, it has started to raise funds with the generous support of the public and sponsors. While at these early stages of Pound Paws’ existence the amounts raised are modest relative to Pound Paws’ costs, the help is very much appreciated.
If you feel that you would like to help Pound Paws and wish to make a donation, please go to the Pound Paws Donations tab on this website.
If you wish to discuss sponsorship arrangements, please contact Pound Paws directly via email; [email protected]
We are collaborating with pounds and rescue groups from all over Australia to provide you with the latest listings daily.
We look forward to helping you find your new furry friend. Thank you for joining a movement to help speak out for those that cannot.
Pound Paws © 2015. All Rights Reserved
Pound Paws is a registered charity. It uses modern social media tools to make potential pet owners more aware of, and help re-home, animals in pounds.
It is our mission to encourage the public to adopt instead of shop, and discourage backyard breeders that contribute to the oversupply of dogs and cats in Australia.
Pound Paws © 2016. All Rights Reserved.