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To use modern technology and social media to help rehome abandoned pets in Australia.
To increase the number of pets being rehomed from animal pounds and rescues, and eliminate the need for animals to be euthanised.
Education – To increase the awareness of the Australian public of the importance of adopting instead of shopping.
Collaboration – To provide a better link between potential pet owners and animals in pounds and rescues.
Compassion – To promote and share a compassion for animals.
Innovation – To be at the forefront of new and modern approaches to raise awareness of rescue pets.
Belonging – To create a community that cares for animals.

Pound Paws was registered in April 2014, and has been active since then. Towards the end of 2015, Pound Paws became an incorporated association and registered as a charity.
Pound Paws believes that rescues and pounds are often not visible enough to the public eye, and there is a need to increase public awareness about animals available from rescues and pounds. Pound Paws was formed as a desperate attempt to help re-home animals that find themselves on death row each year. It is believed that a devastating 250,000 healthy and treatable dogs and cats are put down each year. This is impacted by oversupply from backyard breeders, and puppy mills.
From its outset, Pound Paws has been pioneering in its use of modern social media tools to display animals available for adoption by providing links for potential pet owners with rescues and pounds across Australia. Facebook, Instagram and YouTube have been key drivers for Pound Paws. In addition, its website is an online search engine which allows potential owners to search for pets by breed, age, lifestyle or size. Pound Paws also hosts events for the public to meet rescue animals.
Pound Paws has focused mainly on cats and dogs; however, its services also extend to other animals including rabbits, horses, pigs, and goats. Since it was formed, Pound Paws has posted details of thousands of animals available for adoption from different rescues and pounds, and helped these animals find homes. Pound Paws currently has over 20,000 followers on social media, most of whom would probably not otherwise have been introduced to the animals posted.

The Board

Brittany Bloomer is the Founder of Pound Paws. The other non-executive members of the board include specialist advisors, and together form a mature and experienced team, who all provide their services at no charge to Pound Paws.

• Brittany Bloomer – President and CEO
Brittany has been actively involved in Animal Welfare since the young age of 14. From volunteering her time at rescue shelters to hosting fundraisers at school, she has always been passionate about making a difference in the local community.
Brittany combines her love for animals, with skills in social media, marketing, events, IT and public relations.

• Cara Inia – Vice President
Cara is a professional operations manager in the not-for-profit sector. Cara’s knowledge of not-for-profits, community engagement and events are particularly relevant to Pound Paws.

• Mark Bloomer – Secretary
Mark is a retired chartered accountant. He has extensive accounting, finance, and legal background. He helps oversee the financial affairs of Pound Paws and ensures it is compliant with all it legal and regulatory obligations.

• Jocelino Jorge – Director
Jocelino is a fundraising and marketing professional in the not-for-profit sector. His experience with other charities is particularly useful

• Shane Moran – Director
Shane runs his own businesses in the hospitality industry which operate venues around Australia and overseas.

• Pete Haselhurst – Director
Pete is a passionate and driven entrepreneur, whose big ideas have led him to achieve his impressive business portfolio. With over ten years experience working in various hospitality and large event roles. Pete today owns and operates a portfolio within a number of sectors including: Health and Fitness, Events, Education and Hospitality.

How you can help
Pound Paws has always provided its services to pounds and the public/potential pet owners for no charge.
Pound Paws has aspirations to increase the number of the animals it displays for adoption, and to expand its current activities and potentially move into new ones that are compatible with its existing services.

If you feel that you would like to help Pound Paws and wish to make a donation, please go to the Pound Paws “donations” tab on this website. If you wish to discuss sponsorship arrangements, please contact Pound Paws.

We look forward to helping you find your new furry friend. Thank you for joining a movement to help speak out for those that cannot.

Pound Paws © 2015. All Rights Reserved


Pound Paws is a registered charity. It uses modern social media tools to make potential pet owners more aware of, and help re-home, animals in pounds.


It is our mission to encourage the public to adopt instead of shop, and discourage backyard breeders that contribute to the oversupply of dogs and cats in Australia.


Pound Paws © 2016. All Rights Reserved.


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